As
frequent readers may realize, I have eased into a blog routine- clearly evident in the 3-consecutive blog update I’ve made in two-weeks- a feat that could only be possible circa 2017/18.
Recently, I uploaded a YouTube video and Blog on my platforms on the
same day, talk about energy.
Blogging
often is one of the positive impacts of isolating during the pandemic. I was able to get myself together and publish a few things. Although my consistency have improved, I’ve missed reading write-ups from a few bloggers. Most veteran bloggers have lost faith in blog readership,
and their fears were and may still be valid. The rise of the Instagram
influencer almost made blogging feel like a worthless task.
with suggestions that may be useful for beginners too.
Get a Blogging Journal/Planner: I
can’t overemphasize this idea. Every blogger needs a journal or planner
to help with accountability. Having a planner can help you
ease into a routine, that is planned and written down. For example,
your planner can contain post schedules, props needed for a shoot,
brand collaborations, and topics of interest. Writing out blogpost plans
can make you feel on top of your game again.
There is no
shame in starting again and don’t be afraid to try something new. Click to Tweet
Pivot or Remain in Your Niche: The
blogging landscape has changed quite rapidly.When I started blogging about a decade ago, the content didn’t
have to be perfect, and everyone went with the flow. However, recent
technological advancement has increased competition by simplifying methods of doing things but making their execution more complex.
The expectations are high- it’s no longer the buttery space to share intrepid dreams.
Hence, few people have the patience to consume
voluminous content (a major blog feature), if it isn’t worthwhile. The
one way to retain interest writing for an audience is to be specific about addressing their needs. The one way to find out your audience interest is my using a social CRM analysis. The understanding of your audience needs can help you make great content decisions. For example, deciding to focus on skincare/beauty products, tech reviews,
film or movie critic etc.
For
others, pivoting to a different area of interest can be useful in getting back into the feeling of blogging again. Considering that we are humans who evolve and our interest wane. There is no
shame in starting again and don’t be afraid to try something new. For
example, a blogger on my reading list has moved her niche from mostly
writing about fashion to skin-care products and routines.
The blogging landscape has changed from the buttery space we once knew it to be. Click to tweet
Be Inspired by Old Ideas and Adopt New Ones: Scout prior blog post and update them with recent hacks, tools, or tricks, share them on your social media channels. For example, this guide is an updated version of my ‘a beginners guide to blogging.‘ Also, adopt new ideas, like having guest writers who can write on varied topics related to your niche, this can help maintain consistency if you’re out of ideas.
Update Your Equipment: I slack in this area, without the right equipment; a great camera, functioning
computer, camera or lighting, it’s easy to feel stuck. This point is more specific to returning
bloggers, and not beginners, who can get away with initial na·ive·té. As
a returning blogger, your readers are hoping that your wealth of
experience will inform the quality of content you put out. Don’t fail
them. Click to tweet
Regardless, I believe having the right digital equipment can
inspire anyone to create dope content.
Learn Ways To Improve Your Visibility: Your
content should carry the right word, phrases and standard to be visible
enough. We derive encouragement from knowing that our work is read and
appreciated. Having an understanding of basic SEO and HTML methods will
be an added advantage to put your work on the radar. Also, create a
reading list of bloggers you love to read and engage with their content,
remember to add your blog address. Create other social media channels to share your work, this is a known fact.
Give Update on Hiatus: Blogging
is not a small feat, and it’s easy to get burned out from constant
creating. This particular post which is a 4-minutes read took me about
4-hrs to draft. Doing that consistently would definitely induce stress. Rest is needed and keeping your readers updated if
you’re about to go on a hiatus, might increase your chances of meeting
your beautiful community, when you return.
If
you have other ideas or found this guide was helpful to you, leave a
comment below. Also, a part of me is excited about blogging again.
Here are a few resources that I’ve found useful:
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